ISRAEL’S FOREIGN TRADE EVENT
Exhibition, Seminars and Business Meetings
29 - 30 November 2010, Dan Panorama Hotel, Tel – Aviv, Israel
The theme of the event: Cooperation on International Projects

Monday, November 29, 2010
18:30 Registration and Reception
19:30 - 21:30    Event Opening

The Evening’s Moderator: Ms. Ilana Kapitolnik - Managing Director, Globus Gate Group Ltd.
With the participation of: the Diplomatic Corps, Ambassadors, Economic Attachés, representatives of international organizations and companies, participating companies, representatives of the Israeli business community and delegations coming to Israel especially for the event

Noted speakers:
The Honorable Binyamin Ben-Eliezer, Minister of Industry, Trade and Labor
Mr. Shraga Brosh, President of the Manufacturers Association of Israel
Mr. Ami Harel, Chairman of the Israel Institute for Export and International Cooperation
Mr. Dariusz  Bogdan – Undersecretary of State  in Min. of Economy, Poland

Tuesday, November 30, 2010
08:30 - 09:30 Registration, coffee and a light breakfast

Main Seminar (Hall Israel): “International Projects”

09:30Opening session
Moderator:Ms. Ilana Kapitolnik - Managing Director, Globus Gate Group Ltd.

09:30 - 11:30 First session: What tools does the Israeli government put at the disposal of Israeli companies to identify and win international tenders, including tools to promote projects funded jointly by foreign states and Israeli companies active there? What added value do Israeli companies bring to the large projects in developing nations?

Keynote speaker:
The Honorable Uzi Landau, Minister of National Infrastructure*
“The National Vision of the State of Israel for the Year 2030 in the Fields of Energy, Water, the Environment and Regional Development”*

Speakers:
Mr. Boaz Hirsch, Deputy Director General and Director, Foreign Trade Administration, the Ministry of Industry, Trade and Labor
Mr. Avi Hefetz, Director General the Israel Institute for Export and International Cooperation
Ms. Nili Shalev, Director International Projects & Financing Department, Foreign  Trade Administration, Ministry of Industry, Trade &Labor
Mr. Dan Catarivas, Director, Division of Foreign Trade and International Relations, the Manufacturers Association of Israel
Dr. Ohad Bar-Efrat, Head of International Relations Division, Bank of Israel
Mr. Kronenberg Gustavo, President & CEO- TAHAL Group International B.V.

11:00 - 11:30   Coffee Break

11:30 - 13:30 Second session: Financing International projects.
The use of project financing has accelerated in recent decades and represents a major feature of global business activity. There are many varied ways and methods of action to finance projects that have been adopted by most of the nations of the world as a primary mode to combine the activity of the public sector with that of the private one and used both by governments and bilateral institutions including the World Bank, The European Investment Bank,the European Bank for Reconstruction and Development and many others.

Speakers:
Ms. Jane Macpherson - Head of the European Investment Bank’s Regional Office for the Near East (EIB)
"The role of the European Investment Bank in financing projects in the Mediterranean region"
Dr. Golan Benita - Alternate Board Direct- European Bank for Reconstruction and Development (EBRD)
Ms. Paula Alayo - Senior Investment Officer, (IFC) - International Finance Corporation - World Bank Group
Carlos Roa - Senior Advisor to the Deputy General Manager (IIC) Inter-American Investment Corporation
Mr. David Milgrom- CEO of ICIC: the Israeli Credit Insurance Company and former budget director-Ministry of Finance. 
Ms. Nurith Kedem-Manager of Structured Export Finance, Bank Leumi

A panel discussion on financing with the participation of:
Representatives from Ashra – The Israel Export Insurance Corp. Ltd., the Bank of Israel, the Investment Bank of Latin American, the World Bank, the EBRD, and the The European Investment Bank (EIB)

13:30 - 14:30 Lunch and tour of exhibition

14:30 - 16:00 Third session: Business entrepreneurship in International projects.
Israeli companies, acting as project platforms, also participate in International projects using methods such as TK, BOT, PPP, and more, to the tune of hundreds of million of dollars, while the Israeli added value to the large projects can reach very significant sums.

Adv. Anna H. Moshe, MBKB - Project in East European countries, it is possible!

A panel discussion of Israeli companies’ experiences:
Mr. Zeev Fisher, Executive VP Business Development, Mapal Green Energy
Mr. Itai Noach – CEO, Shikun & Binui of the Arison Group

16:00 - 16:15 Coffee Break

16:15 - 17:00 Fourth Sessions:

Adv. Alan Baker, MBKB - former Ambassador of Israel to Canada
Canada that you don't Know

Mr. Curt Prins Technology Marketing Counselor, USA

The Seven Deadly Marketing Sins for Exporters will quickly show many of the common errors that kill exporting efforts. It will offer quick suggestions of what to do before you enter large markets like United States.

Ms. Dafna Rolls - Principal and Founder, D Rolls Associates

Generating business in the US using low cost tools

Seminar China 2010 (Hall Yehuda): "New View of China-From Manufacturing & Exporting Base to Industrial & Technological Partner"

 Organized by: SHENG-BDO Ziv Haft China Business Development;
In Cooperationg with: Luzzatto & Luzzatto IP Attorneys, Landa-Sade Lawyers Office.

On the agenda:

- The technological developments in the Chinese Industry & implications to Israel
- China-Israel Technology Investment & Cooperation
- Challenges in initiating operation in China
- IP protection in China- Myths and reality
- Agreements & Law enforcement in China

Tentative schedule:
10:00 - 10:30 Opening remarks - by China Ambassador in Israel
10:30 - 11:00 China 2010: It isn't what we have known
11:00 - 11:30 Tech Cooperation Case Study
11:30 - 12:00 Coffe Break
12:00 - 13:30 Companies & China Experts Panel
13:30 - 14:30 Lunch & Tour of Exhibition
14:30 - 16:00 One on One Meeting

Seminar (Hall Galil,Negev): Polish-Israeli R&D cooperation – funding, partners, opportunities

10:30 - 10:40 Opening by the representative of the Embassy of Poland, Trade and Investment Promotion Section.
10:40 - 11:00 Polish-Israeli R&D cooperation within the framework of government - funded programs – Pauline Vorms, Matimop and Cezary Błaszczyk, National R&D Center of Poland.
11:00 - 11:15 R&D cooperation possibilities with Technion Israel Institute of Technology – David Shem-Tov, Technion’s Liaison Office.
11:15 - 11:30 R&D cooperation with The Hebrew University of Jerusalem – Elena Canetti, Yissum Technology Transfer.
11:30 - 13:30 Polish - Israeli brokerage event (B2B meetings) (Hall Sharon, Dotan)
13:30 - 14:30 Lunch
14:30 - 17:00 Polish - Israeli brokerage event (continue)

Organized by: Embassy of the Republic of Poland, Trade and Investment Promotion Section in cooperation with Matimop.
With participation of Polish High-Tech Companies Delegation. (List of Participants)

*There may be changes in contents, times and specific participants and speakers.
You will be able to watch the conference context in live broadcast *Live on 3G cellular phones.